On Footnotes and References 

If you’re reading this,  you’re probably one of the few people that actually looked into the footnote I included in my Advertising Trends report. And the only reason you probably did so was because of the way I referenced it. 

I don’t have any data to back it up, but I bet that most people rarely click through or actually verify references. They take everything at face value. 

So: congratulations for digging a bit deeper.  Send me a note via the form below and I'll give you a pat on the back.